- BBC News World
“Parasite”, the South Korean film by director Bong Joon Ho that on Sunday became the first non-English film to win the Oscar for best film of the year, has given everything.
Even for a brand of Spanish fries to become a phenomenon.
“Bonilla a la vista”, originating in Galicia (northwest of Spain), are French fries for sale in about 20 countries.
Among the many products of the brand, there is one that has already reached the movie screens: French fries in an aluminum can.
One of those cans was used by Bong in one of the key scenes of his film.
The rest is history: for the film and for César Bonilla, the owner of the brand.
“That was a boom here. They told me that the can was in a scene from the movie that had won an Oscar,” Bonilla told BBC Mundo.
And as a result of this stellar appearance, according to data from the company itself, production doubled, its website received more than 350,000 visits and only sales online in Spain they increased by 150%.
“I did not expect something like this. So great, it is that just telling about it makes my skin crawl from everything that has happened,” he added.
But, like a can of spanish fries went to the film set of one of the most famous and profitable South Korean movies?
You would have to travel back in time to tell that story.
César Bonilla is the son of the company’s founder, Salvador Bonilla, who in 1932 created a potato chip production line that now, nearly 80 years later, exports its products to some 20 countries. Including the much talked about can.
“I began to pack the potatoes that I made at home and distributed around the town in aluminum cans because I didn’t have another container to do it,” Bonilla said.
“30 years ago, when I installed the factory, I continued to use the can because people really liked how the potatoes were preserved“, he added.
One such importing country is South Korea, where Bonilla they are obtained from long before the phenomenon “Parasites”.
“Four years ago the Koreans came. They visited the factory about three times and, on the fourth occasion, they told me that my potatoes were the best and they started importing them,” Bonilla said.
Annually “Bonilla a la vista” sells about 40 tons of potatoes to the Korean market. “They only buy from me if they go in the can.”
But the truth is that the Galician company did not know that their can, which contains something like half a kilo of potatoes, was going to be seen in two scenes of the film (which take place in the living room of the Park house).
“We had nothing to do with the presence of the can in the film. For us it has been a total surprise,” Bonilla explained.
The company, which also makes churros, has had to increase the number of employees to meet the demand of these last days.
“It’s all been very new, especially because there is no better advertisingeven for us who export to 20 countries, than being in an Oscar-winning film,” said the owner.
He added: “We did not expect a boom This big”.
However, despite the fact that his company grows thanks to the popularity of the film, the truth is that César Bonilla has not seen the film.
“Is that these days I have had to get up early And the movie ends at the latest, so I’m going this weekend.”
Remember that you can receive notifications from BBC News Mundo. Download the latest version of our app and activate it so you don’t miss out on our best content.
We wish to say thanks to the writer of this write-up for this incredible content
The Spanish potatoes that became a phenomenon thanks to a cameo in “Parasite” – BBC News Mundo